27 Best Email Marketing Software Services and Platforms

There are many Email Marketing Software Services and platforms which claim to be the best for your online business helping you achieve your business goals, helping you create your online presence and online awareness awareness and helping in driving new business. These Email Marketing Software Services and Platforms help you reach new clients , reach the influencers and reach decision makers . We have investigated some of the best Email Marketing Software Services and Platforms available by comparing email marketing software services templates and pricing plans

 

Best Email Marketing Software Services and Platforms Constant Contact

1. Constant Contact

Constant Contact is a part of the Endurance International Group and feature 100+ modern, mobile-optimized templates, real-time reporting and analytics, and bonus features like coupons, polls, and events.

Constant Contact features include

  • Prepay six or 12 months and save up to 15%.
  • Unlimited Emails
  • Customizable Templates

Constant Contact Pricing Plans

  • Email: $20.00 monthly
  • Email Plus: $45.00 monthly

* Both plans are ‘starting’ at and offer the first month for free.

Pros

Cons

 

Niche Features

High Deliver-ability Rates

 

 

 

Very poor price-performance ratio

Limited Automation

Review

Constant Contact is unique for running events, being one of the few email marketing tools allowing users to manage event invitations, registrations, and tickets.

 

Best Email Marketing Software Services and Platforms HubSpot

2. HubSpot

HubSpot is the most integrated marketing package on the market with email marketing software to design, optimize, and send emails.

Constant Contact features include

  •  Full-featured CRM
  •  Automated sequences
  •  Mobile optimization
  • For creating emails, the user can choose a pre-made email template or start from scratch. Templates allow for adding text, images, buttons, dividers, assets and layouts.
  • HubSpot splits services into “hubs,” each of which is aimed at a different aspect of running a client-focused business.

Constant Contact Pricing Plans

  • Pricing starts from $50

Pros

Cons

 

Good Connectivity

Tracking Pipeline

 

 

Basic Reporting

Limited Depth

Review

HubSpot perfectly aligns inbound and outbound marketing in the most efficient ways possible.

 

Best Email Marketing Software Services and Platforms Sendinblue

3. Sendinblue

Sendinblue is an easy to use email marketing service which offers a free plan which allows for unlimited contacts and up sending up to 300 email newsletter per day. Paid plans start off with the Lite plan starting at $20/month and allows up to 40,000 sends per month coupled with a no daily sending limit.

Sendinblue features include

  • Mobile-friendly email designer
  • Email template library
  • Email & SMS personalization
  • SMS marketing
  • A/B testing

Sendinblue Pricing Plans

  • Free: $0
  • Lite: $25
  • Essential: $39
  • Premium: $66
  • Enterprise: By quotation

* All plans are by monthly payment

Users can view real-time statistics including reports providing metrics including open rates, click-through rates, deliverability, and heat maps.

Pros

Cons

 

Offers a free plan

Responsive design templates are available

 

 

 

Templates are limited

Account set-up can be confusing

 

Review

Sendinblue offers a promising email marketing solution with some great extras. Templates may be a bit basic.

 

Best Email Marketing Software Services and Platforms GetResponse

4. GetResponse

GetResponse is an all-in-one online marketing platform that offers offer email marketing campaigns, high-converting landing pages, and webinar software.

GetResponse features include

  • Email list sizes available range from 1,000 to 1000,000 on all plans.
    (100,000+ on the Enterprise plan)

GetResponse Pricing Plans

  • Monthly
  • 12-month
  • 24-month

* Plan prices start at $15 per month up to $580 depending on the choices made

Pros

Cons

 

Autofunnel – a tool with 30+ ready-made landing pages

 

 

 

Templates look slightly outdated

 

Review

GetResponse offers a very modern user interface coupled with high customer satisfaction and value for the price.

 

Best Email Marketing Software Services and Platforms Pabbly

5. Pabbly

Pabbly is an online platform, which offers a full-service suite of marketing tools

Pabbly features include

  • Form building
  • Email marketing
  • Subscription billing
  • Email list cleaning

Pabbly Pricing Plans

  • Free:  $0.00 per month

  • Rookie:  Send Emails To 5,000 Subscribers @ $29.00 per month

  • Pro:  Send Emails To 15,000 Subscribers @ $49.00 per month

  • Advance:  Send Emails To 50,000 Subscribers @ $99.00 per month

  • Enterprise:  Send Emails To over 1M Subscribers – by quotation

Pros

Cons

 

Automatically send emails on pre-set schedules for engaging the subscribers

 

 

 

Single payment gateway

 

Review

Pabbly has a 99% delivery rate and regularly cleans the users list to keep their database up to date.

 

Best Email Marketing Software Services and Platforms ActiveCampaign

6. ActiveCampaign

ActiveCampaign offers potent automation coupled with a built-in CRM and endless list of customizations.

ActiveCampaign features include

  • Powerful Automation
  • Thorough Reporting
  • Free Migration
  • All ActiveCampaign plans are on a month to month base with no contracts, no setup fees, and no hidden tricks. Users can cancel anytime.

ActiveCampaign Pricing Plans

  • Lite
  • Plus
  • Professional
  • Enterprise

*Pricing starts at $9 per month up to $299. Plans can be adjusted to the amount of contacts needed. Contact amounts can range from 500 to 50’000+. 

Pros

Cons

 

Automation split testing

 

 

 

Poor CRM

 

Review

ActiveCampaign offers almost everything users will need within a newsletter marketing tool, plus their advanced automations are hard to beat. 

 

Best Email Marketing Software Services and Platforms Omnisend

7. Omnisend

Omnisend pairs email marketing across social media platforms, text, push notifications, WhatsApp, and more in 130+ countries world-wide.

Omnisend features include

  • 14-day Free trial
  • Integrate with all of the top ecommerce platforms
  • Demo

Omnisend Pricing Plans

  • Standard
  • Pro
  • Enterprise

*Pricing ranges from $16.00 per month to customized. With the $16 per month Standard Plan, users can send 15,000 emails/month and get access to automation features that include interactive signup forms and email elements, SMS notifications, and product recommendations.

Pros

Cons

 

Template/Email creation is easy

 

 

 

Poor Flexibility

 

Review

Omnisend is an excellent resource for companies that want to opt-in and out of paid subscriptions as there is no limit. 

 

Best Email Marketing Software Services and Platforms Gist

8. Gist

Gist is an all in one offer of marketing automation, live chat, and email software.

Gist features include

  • 120 countries
  • 10,000 businesses

Gist Pricing Plans

  • All-in-one
    Free: $0.00
    Professional: $33.99
  • Marketing Suite
    Free: $0.00
    Professional: $24.99
  • Support Suite
    Free: $0.00
    Professional: $9.00

*Plans apart from ‘Free’ are per month and starting from. Users can start for free for up to 500 subscribers and upgrade to the professional plan in time.

Pros

Cons

 

Tracking activity across software and website

Email messaging and marketing

 

 

 

Nothing noted

 

Review

Gist continuously updates all their offering – keeping abreast of any possible cons.

 

Best Email Marketing Software Services and Platforms Automizy

9. Automizy

Automizy is an email marketing platform that is designed to increase open rates by offering users all the necessary tools.

Automizy features include

  • Free tools available
  • 60-day money back guarantee
  • Email marketing feature includes
  • Sending Campaigns
  • Building Automations
  • Creating Forms
  • Managing Contacts

Automizy Pricing Plans

  • Price plan range from $9.00 per month – Custom.
  • Numbers range from 200 – Custom.

*Plans are customised to a user’s active* number of subscribers –
*Subscribers a user can send emails to. Users will never pay for unsubscribed, banned or hard bounced contacts.

Pros

Cons

 

Extremely user friendly

 

 

 

Dated Templates

 

Review

Automizy users will get everything they need to reach email marketing goals, all packed into one intuitive interface.

 

Best Email Marketing Software Services and Platforms Mailerlite

10. Mailerlite

Mailerlite offers flexible tiered plans based on the size of a user’s contact list.

Mailerlite features include

  • Email surveys
  • Live 24/7 customer support
  • Template Gallery

Mailerlite Pricing Plans

  • Subscriber numbers can range from
    1000 – 600’000+
  • Prices range from $15 – $1’915 per month.

*Prices start from $15 for 2,500 subscribers and include unlimited emails and user accounts.

Pros

Cons

 

Amazing email deliverability

 

 

 

Misses out on Pro features like full reporting and design testing

 

Review

For smaller lists, Mailerlite is one of the more affordable email providers. 

 

Best Email Marketing Software Services and Platforms ConvertKit

11. ConvertKit

ConvertKit is built by creators, for creators and boasts attractive forms, increased conversion rates and automated emails.

ConvertKit features include

  • Great support channels
  • Dynamic emails with merge tags
  • Tag-based subscriber system
  • Free trial

ConvertKit Pricing Plans

  • Free: $0.00 – limited features
  • Complete: Starting at $29.00 per month

*An annual option is also available.

Pros

Cons

 

A simple but effective visual automations builder

Ability to create various form types

 

 

 

Very limited A/B testing functionality

Reporting data is limited

 

Review

ConvertKit is perfect for those who are just getting started with email marketing, and are just beginning to get some traction in their online business.

 

Best Email Marketing Software Services and Platforms AWeber

12. AWeber

AWeber offers features suited that are best for small businesses including high-quality email and phone support plus helpful support articles and videos.

AWeber features include

  • Responsive email designs
  • Integrations with third-party apps
  • A wide range of templates
  • Drag-And-Drop Email Builders
  • List Management Tools
  • Analytics Reports

AWeber Pricing Plans

  • 500 subscribers: $19 per month
  • 501 to 2,500 subscribers: $29 per month
  • 2,501 to 5,000 subscribers: $49 per month
  • 5,001 to 10,000 subscribers: $69 per month
  • 10,001 to 25,000 subscribers: $149 per month
  • 25,000+ subscribers – By quotation

Pros

Cons

 


Good list management tools

Good sales tracking

 

 

 


High Priced & unfair subscriber count

Lacks advanced features

 

Review

AWeber has all the basics you need for a small business, BUT there isn’t a particular area they actually excel in.

 

Best Email Marketing Software Services and Platforms Campaign Monitor

13. Campaign Monitor

Campaign Monitor is an excellent all-around email marketing platform that offers a 99% customer satisfaction rate, a ‘Giving Back’ program and over 250 pre-built integrations to connect with 3rd party apps like Salesforce, Magento, and WordPress.

Campaign Monitor features include

  • Get started for Free
  • Non-profit discounts

Campaign Monitor Pricing Plans

  • Plan Pricing start at $9.00 per month with high volume pricing on request.

*Payment plans are customised to the number of clients that emails will be sent to. The number of recipients range from 500 to 50’000+.

Pros

Cons

 

Well priced

 

 

 

 

Limited styling option

Review

Campaign Monitor main strength lies in the quality, flexibility and robustness of its templates.

 

Best Email Marketing Software Services and Platforms MailChimp

14. MailChimp

MailChimp is one of the biggest names in email marketing. The MailChimp platform sends out over 1 billion emails per day.

MailChimp features include

  • Signup for Free
  • Template Editor
  • Thorough Reporting

MailChimp Pricing Plans

  • The MailChimp free plan offers a user-friendly interface and up to 2,000 subscribers, 12,000 email sends per month, autoresponders, transactional emails, analytics and third-party integrations.
  • Pricing ranges from $9.99 to $299.00 per month, dependant on features on offer with a 10% discount for 3 months when a user adds two-factor authentication to their Mailchimp account with an app like Google Authenticator or SMS two-factor authentication.

*Mailchimp also offers a 15% discount to non-profits and charities.

Pros

Cons

 

Generous Freemium plan

 

 

 

 

High-cost subscriptions

Review

MailChimp is the most well-known free email marketing service on the market today with over 17 million users.  They can’t all be wrong – right?

 

Best Email Marketing Software Services and Platforms Mailigen

15. Mailigen

Mailigen is a cloud-based email marketing solution catering to small and midsize businesses across all industries.

Mailigen features include

  • Free trial
  • Drag and drop
  • Email List Segmentation
  • Email Automation
  • Campaign Analytics
  • Sign-Up Form Builders
  • Pre-Made Templates
  • Online Surveys

Mailigen Pricing Plans

  • Pricing starts at $10.00 to High-volume pricing.

*Payment Plans are dependent on the number of email subscribers both monthly or annually. 

Pros

Cons

 

30-day Free trial

 

 

 

 

None noted

Review

Mailigen is a strong email marketing service that integrates with lots of apps and has an open API on offer.

 

Best Email Marketing Software Services and Platforms Benchmark

16. Benchmark

Benchmark is an easy-to-use, full-featured email marketing software that features an intuitive email builder, advanced automation campaigns, surveys, polls, and opt-in pop-ups.

Benchmark features include

  • Premium Support
  • Drag-and-drop

Benchmark Pricing Plans

  • Annual and monthly options are available.

*Payment plans are dependent on the subscriber amount and can be calculated online.

Pros

Cons

 

29+ Enterprise Features

 

 

 

 

Add-on prices

Review

Benchmark makes it quick and easy to create professional looking, engaging emails.

 

 

Best Email Marketing Software Services and Platforms SendPulse

17. SendPulse

SendPulse is an email provider that offers a generous free mail plan, a premium plan and a pay-as-you-go plan.

Benchmark features include

  • Premium Support
  • Drag-and-drop

Benchmark Pricing Plans

  • Annual and monthly options are available.

*Prices range from $6.40 per month to $5,600 depending.

Pros

Cons

 

GEO segmentation

 

 

 

 

Free plan runs slow

Review

SendPulse has an intuitive interface and a massive number of ready-made templates.

 

Best Email Marketing Software Services and Platforms MoonMail

18. MoonMail

MoonMail is a cloud-based email marketing tool that operates with Amazon AWS and can send messages via email, Voice, SMS, WhatsApp, plus Facebook Messenger and chatbots coupled with a drag-and-drop editor and stunning templates.

MoonMail features include

  • Demo available
  • 14-day free trial

MoonMail Pricing Plans

  • Lite: from $21.00 per month
  • Starter:  from $149.00 per month

*Users can get started with a free MoonMail account to test out the features, and upgrade in time.

Pros

Cons

 

Only pay per send

 

 

 

 

Not easy to use

Review

MoonMail is perfect for marketers and small businesses that are looking to send more dynamic and interactive emails.

 

Best Email Marketing Software Services and Platforms Ontraport

19. Ontraport

Ontraport is a full-featured email marketing platform that comes with extensive marketing automation capabilities and a built-in CRM for managing your contacts.

Ontraport features include

  • Great Pricing
  • Custom options
  • Free 14-day Trial

Ontraport Pricing Plans

  • Basic:  $79.00
  • Plus:  $147.00
  • Pro:  $297.00
  • Enterprise:  $497.00

*Per month.

All plans include 1-on-1 onboarding and award-winning support and a 14-day Free trial is available.

Pros

Cons

 

eCommerce features

 

 

 

 

Unappealing user interface

Review

Ontraport is made for small businesses BUT is advanced enough for big businesses.

 

Best Email Marketing Software Services and Platforms Mailjet

20. Mailjet

Mailjet is a lightning-fast email marketing service. Plans available range from a free plan with customized options up for offer.

Mailjet features include

  • Pre-built templates 
  • Custom drag-and-drop interface
  • Unlimited Contacts
  • APIs, SMTP Relay, Webhooks
  • Advanced Email Editor
  • Advanced Statistics

Mailjet Pricing Plans

  • $9.65 per month Opt-in to remove daily limits.

Pros

Cons

 

Easy-to-use template and campaign creation interface

 

 

 

 

List management

Review

With a simple and intuitive user-friendly interface Mailjet is easy to use especially on larger lists.

 

Best Email Marketing Software Services and Platforms turboSMTP

21. turboSMTP

turboSMTP is a reliable, powerful, easy-to-use SMTP server that maximizes the deliverability of marketing and transactional emails. turboSMTP provides an amazing SMTP API for developers of cloud applications and a free SMTP server service.

turboSMTP features include

  • 24/7 Professional Support
  • Secure & Reliable Servers
  • Email Delivery Tracking
  • Flexible SMTP Service Plans

turboSMTP Pricing Plans

  • The basic plan has an option for 1000 – 100 000 recipients starting at $14.95.
  • The professional plans recipient ranges from 1000 – 1.5 million starting at $79.95
  • A custom Enterprise plan is available.

*Pricing is customised according to a user’s sender list

Pros

Cons

 

Easy-to-use 

 

 

 

 

Bad Billing procedures

Review

TurboSMTP is a reliable and easy-to-use and works with major email clients such as Microsoft Outlook Express, Mozilla Thunderbird, Microsoft Outlook, Microsoft Vista Mail, Opera Mail, Netscape Mail, Apple Mail.

 

Best Email Marketing Software Services and Platforms SENDER

22. SENDER

SENDER is an email composing and sending service that is focussed on businesses which offers heat maps allowing users to see who has opened your emails and when.

SENDER features include

  • Templates provided

SENDER Pricing Plans

  • Prices range from 9€ to 990€

*Price Plans are based on the number of subscribers and range from monthly to prepaid.

Pros

Cons

 

Great easy-to-use templates

 

 

 

 

SENDER does not compose emails for users, it only makes the composition of emails easier

Review

SENDER An overall great email marketing provider at the price.

 

Best Email Marketing Software Services and Platforms moosend

23. Moosend

Moosend is an all-in-one marketing platform with both monthly and pay as you go plans available. With Moosend users can easily manage multiple email campaigns and mailing lists, as well as design and send striking, responsive newsletters created on the built-in campaign editor.

Moosend features include

  • Free Plan
  • Wide Price range

Moosend Pricing Plans

  • Free Plan:  send unlimited email campaigns up to 1,000 unique subscribers
  • Monthly:  send unlimited campaigns to users’ subscribers
  • Pay as you go:  1 credit = 1 email

*Monthly plan payments can range from $10.00 to $3,650 depending on the amount of email subscribers.

Pros

Cons

 

Wide range of payment plans

 

 

 

 

None noted

Review

The best thing about Moosend is the ability to easily create and customise your own templates – and features not always readily available with competing sites.

 

Best Email Marketing Software Services and Platforms Robly

24. Robly

Robly is a leading innovator in Small Business Marketing automation that Boosts users’ open rate by 50%. Robly Email Marketing’s breakthrough RoblyID technology increases list growth speed by 10x.

Robly features include

  • Market leading Tech
  • Multi language support

Robly Pricing Plans

  • Premium Email:  $19
  • Pro Marketer:  $57
  • Enterprise:  $175

*All plans are per month. Custom quotes are also available.

Pros

Cons

 

Wide variety of social marketing tools

 

 

 

 

No real way to predict the results of each campaign

Review

In terms of features and functionality Robly is the least expensive compared to similar suppliers in the market. 

 

Best Email Marketing Software Services and Platforms FreshMail

25. FreshMail

FreshMail is an innovative email marketing system making it easy to create and send online campaigns.

FreshMail features include

  • Templates supplied
  • Sign Up for free
  • Stunning and effective email templates
  • Intuitive template editor
  • Import your contacts from anywhere, anytime
  • Quick sign-up forms
  • Autoresponders
  • Inbox Inspector
  • Spam Test
  • Automatic A/B tests
  • Code Inspector

FreshMail Pricing Plans

  • Unlimited: Payment is based on the number of subscribers on the users’ contact list(s). Pay once a month and send out unlimited emails.  Prices range from $13 – $439 per month.
  • Pay as you go: Payment is based on the number of emails sent per month.  Not sending? Not paying.  Prices range from $105 to $2368.

Pros

Cons

 

Wide variety of social marketing tools

 

 

 

 

Lacking in support

Review

FreshMail has SO MUCH on offer through the bank!  Massive amounts of features, templates and pricing plans.

 

Best Email Marketing Software Services and Platforms Mailblast

25. Mailblast

Mailblast offers email marketing solutions on a budget using Amazon SES. Users can Upload and manage subscriber lists, create, test and schedule campaigns and see detailed reports on every campaign.

Mailblast features include

  • Sign Up for free

Mailblast Pricing Plans

  • SPUTNIK $ 17 /month

All features included, 15,000 Subscribers, Unlimited Emails

  • APOLLO $ 37 /month

All features included, 75,000 Subscribers, Unlimited Emails

  • FALCON $ 57 /month

All features included, 150,000 Subscribers, Unlimited Emails

  • ENTERPRISE $ 97 /month

All features included, 250,000 Subscribers, Unlimited Emails

*Plans are limited to the number of subscribers; the free plan provides 1,000 subscribers and unlimited emails.

Pros

Cons

 

Great customer service

 

 

 

 

Complex template design

Review

MailBlast may be a “on a budget” plan but the offerings are far beyond.  They hold their own in a very large market!

 

Best Email Marketing Software Services and Platforms Salesforce

27. Salesforce

Salesforce is a customer relationship management (CRM) platform that offers cloud-based CRM applications for sales, service, marketing, and more.

Salesforce features include

  • Try for free
  • Priced per user
  • Flat fee per Org
  • Priced as a percentage of Contract Value
  • Priced per Planned consumption

Salesforce Pricing Plans

  • Prices can range from £20 to £240 per month.

*Users can take their pick of up to 16 Salesforce products on offer to customise their price plan.

Pros

Cons

 


A massive range on offer

Incredibly powerful CRM platform

 

 

 

 


Expensive

Pay for add-ons

Review

Salesforce is one of the most comprehensive CRM platforms on the market BUT it simply takes too long to make anything happen on Salesforce. A more basic solution may be best.

 

 

 

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