CALERES (CAL) Stocks
📊 Caleres, Inc. is an American public company that manufactures and distributes footwear. Its products include shoes and sandals for women, men and children. The company’s brands include Diane von Furstenberg, Dr. Scholl’s Shoes, Franco Sarto, Via Spiga, Famous Footwear, Allen Edmonds, Vince, Fergie Footwear and Bzees.
📊 As of 2017 the company operates more than a thousand Famous Footwear stores in the U.S. as well as Guam. Caleres, Inc. also has more than 150 Naturalizer stores in China, Guam, Canada and the U.S.
📊 Its brands are also distributed through retail stores and licensing Disney and Dr. Scholl’s footwear brands.
The company’s history dates back to 1878 and it is headquartered in St. Louis, Missouri.
📊 Today it has approximately 13 500 employees. Its subsidiaries include Famous Footwear, Allen Edmonds, Brown Shoe International Corp., Edelman Shoe Inc., Buster Brown & Co., Shoes.com and Leeway International Company.
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HISTORY OF CALERES
- In 1878 the company is founded as Bryan, Brown & Company in St. Louis. It is incorporated in 1881 as Bryan-Brown Shoe Company. In 1886 it becomes the Brown-Desnoyers Shoe Company. Seven years later, in 1893, it becomes the Brown Shoe Company. Two years later the company has approximately 600 employees. It produces 5 000 pairs of boots and shoes daily. The company’s shoes are sold at lower prices than New England shoes throughout the Midwest and by 1900 the company growth is $ 1 million a year. St. Louis becomes known as a shoe manufacturing center as Brown Shoes grows. This leads to competing factories being set up in the city.
- Brown Shoe Company has five factories in St. Louis by 1902.
- Five years later it sets up its first plant outside the city in Moberly, Missouri, where labor is cheaper. The company keeps its profits high and labor costs low. It debuts on the New York Stock Exchange in 1913.
- In 1917 the company secures profitable military contracts with the U.S. government. The company struggles to keep costs down during the Great Depression of the 1930s.
- It goes bankrupt in June 1939 after failing to raise capital for reorganization. Company stock is suspended on the St. Louis Stock Exchange on June 23, 1939.
- In 1941 Brown opens a plant in Dyer, Tennessee. During the following years it starts going into retailing.
- The company merges with Wohl Shoes in 1950. In 1953 the company buys Regal Shoes, a large retail chain.
- Three years later it buys G.R. Kinney Corporation – the largest family shoe store at that time.
- In 1959 it buys Canada’s Perth Shoe Company and in 1965 it buys Samuels Shoe Company. The company goes through various name changes in the following years.
- In 2015 the company’s name is changed to Caleres. It buys Allen Edmonds in 2016 for $ 255 million.
VISION & VALUES OF CALERES
- Caleres, Inc. believes how it does business is as important as how much business it does. It supports communities through volunteerism and donations, awards grants to organizations through its Caleres Cares charitable trust and continues to contribute towards a healthy planet.
- The company has donated more than $ 850 000 to more than 280 charitable organizations through the years.
MARKET PERFORMANCE OF CALERES
- Caleres, Inc. trades on the New York Stock Exchange under the NYSE stock symbol “CAL”. It is an S&P 600 Component.
- In its second quarter 2019 financial results the company reports consolidated sales of $ 752.5 million, up 6.5% from the same period in 2018.
- Brand Portfolio sales are $ 359.6 million, up 17.9% from 2018. Gross profit is $ 305.9 million, up 4.4%, representing gross margin of 40.7%.
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LATEST NEWS CALERES
Before buying any stock or share one has to consider a few factors.
STEP 1: PROPER RESEARCH IS ESSENTIAL
Upon deciding you want to buy CALERES Stocks / Shares, it is critical for the serious investor to do proper research into the said company. Its values should align with those of the investor’s current portfolio. An investor needs to familiarise himself with the basics and history of the company, as well as its leadership and performance in the market. Its company reports should also be scrutinized.
Consultation with a brokerage firm can also assist in determining whether investing in a specific company will complement the investor’s current portfolio. The investment “risk ladder”, which identifies asset classes based on their relative riskiness, is another useful tool when determining which company’s stock / share is the best to buy.
STEP 2: CALCULATE THE AMOUNT OF INVESTMENT IN CALERES STOCKS / SHARES
It is important for an investor to monitor his total investment in stock in order to keep his portfolio aligned to his investment strategy. The overall value of his holdings will change with the fluctuation in stock prices, which can throw his portfolio off balance. To determine the amount to invest, multiply the number of shares of each stock by its current market price to determine the total investment in that specific stock. For example, if you own 100 shares of a $5 stock, multiply 100 by $5 to get $500.
STEP 3: DECIDE ON THE STOCK / SHARE ORDER TYPE
Investors can choose from a market order, a limit order, a stop order (also referred to as a stop-loss order) or a buy/sell stop order. It is important to familiarise yourself with each type’s pros and cons before deciding which one will suit your current stock profile best. An investor should be guided in this choice by his investment objective.
STEP 4: OPEN A BROKERAGE ACCOUNT
A brokerage account – also known as taxable investment account – is similar to a retirement account, but more flexible. Where a retirement account has limitations on the amount of money that can be contributed annually, and restrictions on when funds can be withdrawn, a brokerage account is more flexible. The latter has no income or contribution limit and the investor can withdraw his money at any given time. This flexibility, together with its potential investment gains, makes a brokerage account more attractive to serious investors. Brokerage accounts are ideal for goals or savings that are further than five years away, but closer than retirement. It can also supplement an investor’s emergency savings.
STEP 5: COMMIT AND PURCHASE CALERES STOCKS / SHARES
Lastly, commit to the stock. Pro Tip: Monitor the value of your stock to ensure you have a growing stock value and dividend pay-out. Regularly check the share price online to ensure your investment delivers a positive return on investment. You are now a proud owner of CALERES stocks / shares.
5 Questions to ask yourself before purchasing any stocks or shares.
- Is it the best time to buy this stock / share?
- Should I buy CALERES stocks / shares in the current economic climate?
- Can I afford to buy this stock / share?
- What is the forecast of the stock / share growth?
- What is the current price per earning ration on the stock / share?
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