SOUTHERN COMPANY (SO) Stocks
ABOUT SOUTHERN COMPANY
📊 Southern Company, an American gas and electric utility holding company, was founded in 1945 and has its headquarters in Atlanta, Georgia, in the U.S.
📊 The company’s history can be traced back to 1924, to the establishment of Southeastern Power & Light as a holding company for Alabama Traction, Light and Power (founded in 1906). The latter was the immediate forerunner of Alabama Power. Southeastern Power & Light merged into the Commonwealth & Southern Corporation in 1930. In the late 1940s, Commonwealth & Southern was dissolved via the Public Utility Holding Company Act of 1935. Four of its operating companies – Alabama Power, Georgia Power, Gulf Power and Mississippi Power – were viewed as an integrated system and allowed to remain under common ownership. Southern Company, the new holding company, was incorporated in Delaware in 1945. Southern Company Services, Inc. operates as a subsidiary of Southern Company.
📊 Today, Southern Company is one of the largest energy providers in the U.S. It owns electric utilities in four states, natural gas distribution facilities in seven, as well as a competitive generation company and a recognized provider of customized energy solutions. The company’s principal business is to make, move and sell energy.
📊 Through its subsidiaries, Southern Company serves approximately 9 million gas and electric utility customers in nine states. Its regulated regional electric utilities service a 310 000km² geographical area with 43 000km of distribution lines. The company’s brands are renowned for excellent customer service, reliability and affordable prices.
📊 Through innovation, Southern Company and its subsidiaries are securing the U.S.’s energy future, by developing a full portfolio of energy resources such as carbon-free nuclear, advanced carbon capture technologies, natural gas, renewables and energy efficiency, as well as a host of new products and services that will benefit its clientele.
📊 Today, the company employs approximately 32 000 people across its various operations.
OVERVIEW OF SOUTHERN COMPANY
- Southern Company subsidiaries operate and/or develop renewable solar, wind and biomass facilities throughout the U.S., as well as the latest nuclear units at Plant Vogtle near Augusta, Georgia.
- The company’s three retail electric companies, Alabama Power, Georgia Power and Mississippi Power, operate over more than 310 000km² in three states. Southern Power serves wholesale electricity customers throughout the U.S. Southern Company Gas operates in seven U.S. states.
- Southern Company also purchased a host of other companies, such as Gulf Power, Southern Company Services, Southern Linc (a cellular telephone provider), Southern Nuclear, Southern Telecom (wholesale fibre optic communication and data services), Atlanta Gas Light and Chattanooga Gas, to name but a few.
Southern Company also opened a Plant Crist Test Centre in Pensacola, Florida, which is involved in research aimed at reducing mercury emissions. It has also developed TRIG advanced coal gasification technology that turns coal into gas for use in electricity generation. Its Kemper Project in Mississippi is the only integrated gasification combined cycle (IGCC) plant in the U.S. that captures and stores carbon dioxide emissions from commercial operations.
- The company has been named as a top military employer by the U.S Department of Defense, and one of the Top 50 Companies for Diversity by DiversityInc. It has also earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development. It furthermore ranks among the top utilities in Fortune Magazine’s annual World’s Most Admired Electric and Gas Utility.
VALUES OF SOUTHERN COMPANY
- Southern Company’s uncompromising value system underwrites the company’s sustained success. These values guide the behaviour of its workforce in each decision daily.
- The company believes in operating in an honest, fair and respectful manner, by keeping promises and maintaining high ethical standards at all times. It values integrity and is dedicated to superior performance across its operations.
MARKET PERFORMANCE OF SOUTHERN COMPANY
- Southern Company trades on the New York Stock Exchange (NYSE) under the stock symbol “SO”.
- The company’s solid performance in the market affords shareholders the confidence to buy or sell company shares in the expectation of sound dividends and returns. In 2018, it recorded total revenue of US$23.494.000 billion with gross profit of US$9.653.000 billion. Its net income, applicable to common shareholders, was US$2.226.000 billion.
LATEST NEWS SOUTHERN COMPANY
Before buying any stock or share one has to consider a few factors.
STEP 1: PROPER RESEARCH IS ESSENTIAL
Upon deciding you want to buy SOUTHERN COMPANY Stocks / Shares, it is critical for the serious investor to do proper research into the said company. Its values should align with those of the investor’s current portfolio. An investor needs to familiarise himself with the basics and history of the company, as well as its leadership and performance in the market. Its company reports should also be scrutinized.
Consultation with a brokerage firm can also assist in determining whether investing in a specific company will complement the investor’s current portfolio. The investment “risk ladder”, which identifies asset classes based on their relative riskiness, is another useful tool when determining which company’s stock / share is the best to buy.
STEP 2: CALCULATE THE AMOUNT OF INVESTMENT IN SOUTHERN COMPANY STOCKS / SHARES
It is important for an investor to monitor his total investment in stock in order to keep his portfolio aligned to his investment strategy. The overall value of his holdings will change with the fluctuation in stock prices, which can throw his portfolio off balance. To determine the amount to invest, multiply the number of shares of each stock by its current market price to determine the total investment in that specific stock. For example, if you own 100 shares of a $5 stock, multiply 100 by $5 to get $500.
STEP 3: DECIDE ON THE STOCK / SHARE ORDER TYPE
Investors can choose from a market order, a limit order, a stop order (also referred to as a stop-loss order) or a buy/sell stop order. It is important to familiarise yourself with each type’s pros and cons before deciding which one will suit your current stock profile best. An investor should be guided in this choice by his investment objective.
STEP 4: OPEN A BROKERAGE ACCOUNT
A brokerage account – also known as taxable investment account – is similar to a retirement account, but more flexible. Where a retirement account has limitations on the amount of money that can be contributed annually, and restrictions on when funds can be withdrawn, a brokerage account is more flexible. The latter has no income or contribution limit and the investor can withdraw his money at any given time. This flexibility, together with its potential investment gains, makes a brokerage account more attractive to serious investors. Brokerage accounts are ideal for goals or savings that are further than five years away, but closer than retirement. It can also supplement an investor’s emergency savings.
STEP 5: COMMIT AND PURCHASE SOUTHERN COMPANY STOCKS / SHARES
Lastly, commit to the stock. Pro Tip: Monitor the value of your stock to ensure you have a growing stock value and dividend pay-out. Regularly check the share price online to ensure your investment delivers a positive return on investment. You are now a proud owner of SOUTHERN COMPANY stocks / shares.
5 Questions to ask yourself before purchasing any stocks or shares.
- Is it the best time to buy this stock / share?
- Should I buy SOUTHERN COMPANY stocks / shares in the current economic climate?
- Can I afford to buy this stock / share?
- What is the forecast of the stock / share growth?
- What is the current price per earning ration on the stock / share?